Easy way of Fitness
让运动更简单
Company Profile
企业概况
舒华体育，国内领先的健身器材及运动健康北京28App提供商，创立于1996年，2020年在上海证券交易所主板上市（股票代码：605299.SH）。在全国布局了四大生产基地、两大运营中心（上海、泉州），总规模达45万平方米；建立了近千家线上线下销售和服务一体化渠道，全球业务涉及欧美、中东、东南亚等60多个国家和地区。2017年，舒华被国家体育总局评为“国家体育产业示范单位”；2017至2018年，在“中国轻工业健身器材行业十强企业”年度评价中，舒华连续两年位列行业第一位。
Shuhua Sports, a leading provider of fitness equipment and health solutions in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH).It has four production bases and two operation centers (Shanghai and Quanzhou) in China, with a total scale of 450,000 square meters. It has established nearly a thousand online and offline sales and service integration channels, and its global business covers more than 60 countries and regions, including Europe and the United States, the Middle East and Southeast Asia. In 2017, Shuhua was named "National Sports Industry Model Unit" by the General Administration of Sport of China. In 2017-2018, in the "China's Light Industry Fitness equipment industry top ten enterprises" annual evaluation, Shuhua has been ranked first in the industry for two consecutive years.
舒华坚持“产品智能化，运动娱乐化、运动科学化”的发展思路，与上海体育学院、北京体育大学、成都体育学院、郑州大学体育学院、中国体育科学学会运动医学分会CASM、美国运动医学学会ACSM等国内外权威机构及专家进行合作，共同致力于运动科学和产品研究。产品涵盖家庭健身、商用健身、全民健身、体能训练、老年健身、校园体育等北京28App的产品和培训服务、商业空间道具等领域。目前舒华取得国家专利技术212项，并主导、参与近30项国家及行业标准制定。
Shuhua adhere to the "intelligent products, sports entertainment, and scientific" development train of thought, Shuhua has been cooperating with Shanghai sports institute, Beijing sports university, Chengdu sports institute, Zhengzhou university sports institute, sports medicine branch of China sports science institute CASM, American society for sports medicine ACSM authorities and experts at home and abroad in co-developing sports science and products research.
The products cover home fitness, commercial fitness, national fitness, physical training, fitness for the elderly, campus sports and other solutions products and training services, commercial space props and other fields.
At present, Shuhua has obtained 212 national patent technologies, and led and participated in nearly 30 national and industry standards.
一直以来，舒华致力于推动全民健身事业的发展和体育强国梦的实现。2013至2016年，舒华连续4年成为中国奥委会唯一指定健身器材、按摩器材供应商。2014年起，舒华产品先后3次入驻索契冬奥会、里约奥运会以及平昌冬奥会“中国之家”，为中国体育代表团提供专业健身训练装备；2020至2022年，舒华还将连续3年成为国家体育总局冬季运动管理中心唯一指定健身器材赞助商，为中国冬奥健儿提供专业的体能训练北京28App和训练器材，助力征战2022年北京冬奥会，助推中国冰雪运动发展；2015至2023年，舒华成为中国健美协会战略合作伙伴；2017年，舒华健身器械成为金砖国家领导人厦门会晤指定产品；2018年，舒华与国际中学生体育联合会签订战略合作协议，携手共同推动青少年体育事业发展。
For a long time, Shuhua is committed to promoting the development of national fitness cause and the realization of the dream of sports power.
From 2013 to 2016, Shuhua has been the only designated fitness equipment and massage equipment supplier by the Chinese Olympic Committee for four consecutive years.
Since 2014, Shuhua products have entered the China House of Sochi Winter Olympic Games, Rio Olympic Games and Pyeongchang Winter Olympic Games for three times, providing professional fitness training equipment for Chinese sports delegations.
From 2020 to 2022, Shuhua will be the only designated fitness equipment sponsor of the Winter Sports Management Center of the General Administration of Sport of China for three consecutive years, providing professional physical training solutions and equipment for Chinese winter Olympic athletes, helping them compete in the 2022 Beijing Winter Olympics and boosting the development of Snow and ice sports in China.
From 2015 to 2023, Shuhua became the strategic partner of China Bodybuilding Association.
In 2017, Shuhua Fitness equipment became the designated product of the BRICS Xiamen Summit.
In 2018, Shuhua signed a strategic cooperation agreement with the International Middle School Sports Federation to jointly promote the development of youth sports.
自创办以来，舒华积极履行企业社会责任，推广科学运动理念。多年来，舒华向中国红十字基金会、中华全国体育基金会等慈善机构，捐赠资金及健身器材物资总计超2000万元，并参与开展“公益健康跑”、“奥运健儿公益服务大行动”等公益活动，为多所学校捐赠体育器材，用于学校基础设施建设，助力青少年健康成长。
Since its inception, Shuhua actively fulfill corporate social responsibility, promote the concept of scientific movement.
Over the years, Shuhua donated more than 20 million Yuan of funds and fitness equipment goods and materials to the Chinese Red Cross foundation, the All-China sports foundation, and participated in the "public health run", "Olympic athletes public service act" and other public welfare activities, donated sports equipment for many schools, used for school infrastructure, helped the healthy growth of teenagers.
未来，舒华将一如既往地坚持以“让简单运动融入每个人的生活”作为企业的使命，秉承“诚信•拼搏•创新•共享”的核心价值观，积极响应国家“加快体育强国建设，促进全民健身发展”的号召，加快实现管理信息化及加强产品研发创新，不断在健身器材、运动健康等领域持续发力，引领国内健身器材行业技术发展，坚持为用户提供专业、科学和完善的运动健康产品与服务；同时推进品牌国际化进程，朝着“成为全球运动行业最具规模的领先者”的伟大愿景努力迈进！
Shuhua will continue to "make the simple movement into everyone's life" as the enterprise mission, adhering to the core value of “honesty, struggle, creativity and sharing”, positive response to the national "accelerate the construction of sports power, promote the development of the national fitness", speed up the implementation management informatization and strengthen product innovation, constantly continued in the areas of fitness equipment. Leading the technical development of fitness equipment industry in China, adhering to better products, more sophisticated service and more scientific fitness guidance, promote shuhua brand internationalization, march forward to the great vision of becoming the leader of the largest scale in global fitness industry.
History
发展历程
舒华体育股份有限公司前身—福建舒华体育用品有限公司正式创建。
Shuhua Sports Co., Ltd was founded, and was predesscor of Shuhua Co.,Ltd
1996
开始致力于VI系统的建设，奠定了舒华品牌战略实施的基础；
被吸收为全国3.15质量咨询理事会全国理事单位，
一次性通过ISO9001：94国际质量体系认证。
创建新舒华工业园，迈开二次创业步伐。
Began to construct VI system and lay the foundation of brand strategy implementation Be the member of National Quality Consultancy of Council Certificated ISO9001:94 Build new SHUHUA Industry Park
2001
获“福建省著名商标”、“绿色消费推荐产品”称号。
同年12月，公司董事长/总裁张维建先生荣获福建省优秀青年企业家称号。
Gain awards of ”Fujian Famous Trademark”, “Green Consumption Recommended product” In September 2012, Chairman/ CEO Zhang Weijian honored the title of” Fujian Excellent Young Entrepreneurs”
2002
通过ISO9001：2000国际质量体系转版认证，获评“福建省名牌产品”，
重新规划市场网络，舒华专卖事业全面正式启动。
Year of Brand Acceleration Certificated ISO9001:2000, Awards of “Fujian Brand Product” Shuhua launched exclusive business
2003
舒华品牌运营全面启动。
聘请“跳水王子”田亮出任形象代言人、独家赞助央视5套《早安中国》栏目和城市健康跑；
电动跑步机获“中国名牌产品”称号。
Shua brand operation was completely launched
Signed Tian Liang as brand endorser, exclusively sponsored CCTV channel 5 Morning China
Motorized treadmill won the honor of “Chinese Brand Product”
2005
震撼成都体博会，“普及风暴”席卷家庭跑步机热潮，评获“中国十大体育用品品牌”，
智能跑步机系列获“国家免检产品”殊荣。
Shocked Chengdu Sporting Show, wave of home treadmill popularity, title of ”China’s Top 10 Brand Sporting Goods”
Smart treadmill series won the title of “National Inspection-free Product”
2006
荣获诚信维权联盟单位A级称号；
并被中国文教体育用品协会评选为第六届理事会副理事长单位。
首推“私家健身房”，代言健身器材，引领体博会。
“舒华”商标经国家工商行政管理总局认定为“中国驰名商标”。
A Level enterprise of consumer-rights protection
Awards of The 6th Vice Chairman Enterprise
Promote “Private GymClub”, endorsed fitness gym equipment and leaded sports show
Shuhua was recognized as “Famous Trademark of China” by SAIC
2007
小体育用品全面上市，大力拓展行业新渠道；
北京体博会强势出击，多功能智能跑步机系列荣获“畅销人气奖”“福建省国际知名品牌”殊荣。
同年获得福建省工商行政管理总局“守合同重信用”企业荣誉称号。
Fitness accessory expanded new industry channel
Attended Beijing Sport Show, Hot Sale of multifunctional treadmill series, Awards of ”Fujian International Well-known Brand ”
Gained “enterprise of abided by contract, placed importance on credit” honor
2008
进行整体营销战略调整，率先在福建各大商超开设了舒华商超新型店； 12月，舒华淘宝商城全新上线，成为同行业中首家实现线上线下同步销售的健身器材品牌。
Opened SHUHUA stores at supermarkets in Fujian province
In December, SHUHUA online store was established, being the first fitness equipment company which sells product online and offline synchronously.
2009
强势出击北京体博会，新一代国标多功能智能跑步机全新亮相，倡导“健康·意在未来”时尚健身理念；舒华被推选为中国文教协会健身器材专业委员会新一届协会副主任；2010年，舒华按摩椅成为亚运“中国之家”选定健身器材；同年5月，舒华荣获“中国体育用品二十强”。
New generation multifunctional motorized treadmill was demonstrated in Beijing Sport Show
Deputy Director of Fitness Equipment Professional Committee
Massage Chair was appointed fitness equipment for “The Home of China”
In May, SHUHUA was honored as ”China’s Top 20 Sports Goods Enterprise”
2010
公司斥巨资签约国际巨星——陈道明先生作为舒华·欧塔库按摩椅产品形象代言人。2011年舒华成为首批室外健身器材新国标获证企业之一；同年，“舒华杯”元旦千人健康跑开跑，500万元员工慈善基金同日成立。为推进灾区校园日常健身活动的开展，发展青少年体质健康教育，2011年舒华携手中国红十字基金会，一次性向灾区学校捐赠舒华智能跑步机80台，受到了业界一致好评！
SHUHUA signed International star--- Chen Daoming as brand endorser for massage chair.
In 2011, national standard certificate for outdoor gym equipment
“SHUHUA Cup” for health long distance running, 5 million charity fund for employees was established on January 1st.
Together with China Red Cross Foundation, SHUHUA donated 80 pieces smart treadmill to disaster-striken school
2011
“舒华阿波罗5号公益健康跑”大型公益活动在北京体博会启动首发式。2012年5月，舒华成为首批通过国体《室外健身器材GB19272-2011》标准认证的企业之一，并在第30届中国国际体育用品博览会颁奖庆典上荣获卓越伙伴奖。2012年获得“全国用户满意企业”荣誉称号。
New product Appolo5 treadmill catched visitor eyes in Beijing Sport Show
Public welfare activity, Appolo5 healthy running was launched in Beijing
Honored Brilliant Business Partner in 30th China International Sporting Goods Expo 2012
Titled “National Customer Satisfaction Enterprise”
2012
舒华与中国奥委会达成战略合作关系，成为2013--2016中国奥委会供应商。同年，舒华携手北京体育大学建立跑步研究中心。公司于2013年在福建省建立首个国家级全民健身示范基地以及企业总部；舒华被评选为国家工商管理总局公示的2010-2011年度守合同重信用企业，成为中国质量检验协会团体会员单位。入选中国轻工业联合会发布的“2012年度中国轻工业百强企业”榜单，河南舒华实业有限公司投资投产，进一步扩大生产规模。冠名赞助“谁是球王”中国民间羽毛球争霸赛泉州赛区海选赛，提升品牌知名度。
Cooperation with Chinese Olympic Committee, SHUHUA became COC official supplier during 2013-2016. Additionally, SHUHUA established Running Search Center with Beijing Sport University. SHUHUA set up first model base of national fitness in Fujian province. Honored “Enterprise of abided by contract, placed importance on credit” by SAIC during 2010-2011, and member of China Quality Inspection Association. SHUHUA was listed in “China top 100 Light Industry Enterprise”, and Henan Shuhua Industrial Co.,Ltd expaned production scale. Sponsored “Who is King of Badminton” competition in Quanzhou divisions and promoted brand name.
2013
2014年舒华健身器材入驻索契冬奥会“中国之家”，成为运动员日常训练的专用产品，由此拉开舒华奥运营销的序幕。
SHUHUA gym equipment entered t “The Home of China” in Sochi Winter Olympic Games, being the daily training specialized products for athletes, opening the Olympic marketing ceremony.
2014
2015年舒华与中国健美协会共同签署战略合作协议，这标志着中国健美协会将在未来携手舒华共同推动健身健美运动在国内的发展。
Signed strategic cooperation agreement with China Body-building Association, it symbolized SHUHUA and CBBA would together promote the domestic development of fitness and body-building activities.
2015
舒华成立20周年，在新三板挂牌 入驻里约奥运会“中国之家” 20th anniversary of establishment of Shuhua Co., Ltd
2016
2017年，舒华健身器材入驻厦门金砖国家领导人会晤，并成为厦门金砖会晤指定健身器械。X6豪华智能家用跑步机荣获中国好设计金奖。 2017, Shuhua fitenss equipment presented itself in Xiamen as the designated fitness equipmentof Xiamen BRICS summit. X6 luxurious home use treadmill won gold award of China Good Design.
2017
品牌升华年 2017至2018年，舒华连续两年以第一名入围年度“中国轻工业健身器材行业十强企业”；2018年，舒华入驻平昌冬奥会“中国之家”，同年荣获“中国健身器材行业最具影响力品牌”。 From 2017 to 2018, Shuhua was named the "Top 10 Enterprise of Body Building Equipment Industry in China Light Industries " for the second consecutive year. In 2018, Shuhua was equipped in the "China House" in the Pyeongchang Winter Olympic Games,and was named "the most influential Brand in China Fitness equipment Industry".
2018
成为2019-2021年国际中学生体育联合会赞助商
To be the sponsor of the International School Sport Federation from 2019 to 2021.
2019
成为2020-2022年国家体育总局冬季运动管理中心赞助商
To be the sponsor of the Winter Sports Management Center of the General Administration of Sport of China.
2020
Brand Culture
品牌文化
品牌中文“舒华”寓意“舒展活力，强健中华”，表达了为中华健儿提供卓越健身器材的强烈愿望以及“有健康，更快乐”的品牌理念。商标标志以“华”字首写字母的合理变形为主要形象和特征，整体大方而不失严谨，传达舒华人文、科技化的设计理念。字母棱色、曲线方与圆的巧妙运用，显现一个飞奔的运动“人”形象，象征舒华在品牌发展道路上不断飞跃与前进。
SHUHUA means showing vitality and strengthening Chinese, which express the desire of offering brilliant fitness equipment and idea of health and happiness. First letter of HUA changed reasonably as product logo, delivering the design of humanities and technicalization. The color of letter, ingenious combinations of square and round curves, appears the image of dashing runner, symbolizing the constant development of SHUHUA brand
公司以“让运动更简单”作为企业发展使命，致力于“让简单运动融入每个人的生活”
Easy Way of Fitness is SHUHUA’s mission, devoting to melting easy way of fitness into everyone’s life
企业以人为本，舒华一贯坚持企业的人性化管理，致力于员工福利待遇的改善提高，重视对员工各项技能的培训，在企业内部营造浓厚的学习氛围，增强了企业的凝聚力。同时专业的设计、开发、生产、检测、销售、服务、管理人才遍及每个工作岗位。且提供员工出国考察、学习、交流的机会，使之开扩视野，自身得以不断提升。
In addition to people oriented, humanized management, SHUHUA constantly improves the benefits of employees and place importance on employees’ skills training, creating learning environment and strengthening enterprise cohesiveness. Different talents qualified design, R&D, production, inspection, sales, service and management positions. What’s more, employees have opportunity to survey, study and exchange abroad, broadening mind and enriching themselves.
庞大的销售网络以及健全的售前、售中、售后服务系统;
完善的供货网络，保证产品安全、快捷的到达客户现场;
专业的市场营销团队与各地市场严密接轨，使整个营销流程顺畅运行;
高素质的销售队伍随时为您提供专业、优质的服务。
Nationwide sales networks and comprehensive service system before sale, selling and after-sales
Complete supply networks make product reach customers safely and quickly
Professional marketing team coordinates with local market frequently, ensuring the smooth market process.
High qualified sales team provides clients with professional and best service.
售后服务网络遍布全国，使产品的维护等安全有可靠的保障;专门的售后服务中心及全国免费服务电话接受来自全国各地信息，并提供优质服务。
Nationally service networks guarantee the product maintenance service timely.
Specialized after-sales service center and national free tolls offer best service.
积极响应《全民健身工程计划》，以“传播健康，造福人类”为社会使命。
SHUHUA positively responds to National Fitness Project Plan, spreading idea of health and wellbeing of human beings.
品牌：年轻、进取、富有激情的专业健身品牌；
Brand: new, enterprised, passionate professional fitness brand
研发：拥有强大的科研队伍及技术、设计创新能力，通过人体工程学、生物力学等原理引领潮流时尚的设计能力；
R&D
SHUHUA has powerful R&D teams with ability of technology and design innovation, leading design style by Human engineering and Biomechanics.
BASES LAYOUT
基地布局
舒华体育全球运营中心(上海)
晋江池店工业园区
泉州台商工业园区（一期）
泉州台商工业园区（二期）
河南商丘工业园区
R&D STRENGTH
研发实力
持续推进技术创新：亚洲人体工学研发设计、拥有专利技术212项
整合全球专家资源：多年来，与上海体育学院、北京体育大学、成都体育学院、郑州大学体育学院、中国体育科学学会运动医学分会CASM、美国运动医学会ACSM等机构及多位专家、健美冠军展开合作
夯实业界专业实力：福建省省级企业技术中心；主导、参与近30项国家、行业及团体标准的制定和修订
MARKETING SYSTEM
营销体系
SERVICE PLATFORM
服务平台
近1000家销售和服务网点、高效便捷的配送体系，确保服务的效率和及时性。
一站式的配送上门、安装调试和使用指导服务。
定期的上门保养和主动巡检机制，确保设备使用安全、高性能。
COOPERATION
专业合作
中国奥委会
2013-2016年，舒华成为中国奥委会健身器材供应商
中国健美协会
2015-2018年，舒华成为中国健美协会战略合作伙伴
国际中学生体育联合会（ISF）
2019-2021年，舒华成为国际中学生体育联合会赞助商
中国体育科学学会运动医学分会
2019-2023年，舒华成为中国体育科学学会运动医学分会企业战略合作伙伴
国家体育总局冬季运动管理中心
2020-2022年，舒华成为国家体育总局冬季运动管理中心赞助商
Responsibility
社会责任
Awards/Certificates
社会认可
| 年份 | 奖项/证书 | 颁发单位 | 适用范围 | |
|---|---|---|---|---|
| 2019 | 全国售后服务十佳单位 | 全国商品售后服务评价委员会 | 荣誉证书 | 查看 |
| 2018 | 中国轻工业健身器材行业十强企业 | 中国轻工业联合会/中国文教体育用品协会 | 荣誉证书 | 查看 |
| 2017 | 健身器材售后服务规范团体标准起草 | 中国商业联合会 | 荣誉证书 | 查看 |
| 2015 | 全国售后服务十佳单位 | 全国商品售后服务评价委员会 | 荣誉证书 | 查看 |
| 2014-2015 | AAA信用等级证书（中诚信） | 福建中诚信信用评级咨询有限公司 | 诚信企业 | 查看 |
| 2012-2015 | 用户满意企业 | 中国质量协会/全国用户委员会 | 诚信企业 | 查看 |
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