Easy way of Fitness
让运动更简单
Company Profile
企业概况
舒华体育股份有限公司，专业、科学的运动健康北京幸运28平台提供商，以“产品智能化，运动娱乐化、科学化”为发展思路，提供多元化健身器材产品，是行业内产业链最为完整的企业之一。产品涵盖家庭健身器材、商用健身器材、全民健身器材、理疗按摩器材、健身小件及商业空间道具等产品，并提供运动健康服务，输出科学运动干预方案，为用户提供专业、科学的健身北京幸运28平台、产品和服务，让简单运动融入每个人的生活，帮助人们构建健康生活方式，从而实现健康目标，推动社会更加美好。
Shuhua Sports Co., Ltd ，provider of scientific fitness solutions in China. As one of the companies with the most integrated industrial chain in fitness industry, it provides diversified fitness products covering professional commercial and home-use fitness equipment, outdoor exercise equipment, sport gyms, physiotherapy equipment, fitness accessories and display shelves for commercial use.
Through Shuhua Wellness Service, scientific fitness intervention solutions are output to provide professional and scientific fitness solutions, products and services, and to integrate easy fitness into everyone’s life, construct healthy lifestyle, achieve health goals and promote the society,
舒华于1996年,成立于中国体育产业基地晋江，迄今已分别在福建晋江、泉州台商投资区以及河南商丘共拥有三个生产基地，并在上海设立运营中心。在全国范围内拥有近千家售服网点，拥有国内行业领先的售服体系。同时，舒华逐步推行品牌国际化战略，全球业务涉及欧美、中东、东南亚等数十个国家和地区。
Shuhua was founded in 1996 in Jinjiang, Chinese sports industry base, it has 3 production bases respectively in Jinjiang, Quanzhou Taiwanese Investment area and Shangqiu and more than one thousand after-sales service outlets. Meanwhile, Shuhua gradually promotes the strategy of brand internationalization with the business covering tens of countries and areas including Europe, America, Middle East, Southeast Asia.
多年来，舒华与中国健美协会、北京体育大学、成都体育学院等研究机构及多位著名专家合作，共同研发产品和运动处方，拥有专利技术110多项。2016年，舒华新增运动健康服务，为用户提供运动能力评估、专业系统运动健康管理等服务。经过20多年的发展，舒华已从“健身器材生产和销售企业”逐步升级为“专业、科学的运动健康北京幸运28平台提供商”。
For decades, Shuhua has been cooperating with CBBA, Beijing Sport University, Chengdu Sport University and other research institute and professionals in co-developing products and fitness prescriptions with 110 technology patents. In the year of
2016,Shuhua provide wellness service,providing athletic ability assessment, professional systematic exercise, health management and other services. After more than 20 years development, Shuhua has upgraded from a fitness elopement manufacturer and seller to a professional and scientific fitness solution provider.
一直以来，舒华肩负“健康中国”发展使命，致力于推动全民健身事业和体育事业的发展。2013至2016年，舒华与中国奥委会达成战略合作关系，并成为中国奥委会健身器材、按摩器材供应商。2014至2018年，舒华健身器材连续与三届奥运会结缘，先后入驻索契冬奥会、里约奥运会以及平昌冬奥会 “中国之家”。2015至2018年，舒华携手中国健美协会连续四年成功举办全国健美健身冠军总决赛,共同推动健身健美运动在国内的发展；2017年，舒华获评“国家体育产业示范单位”，同年成为金砖国家领导人厦门会晤指定健身器械；2017至2018年，舒华连续两年以第一名入围年度“中国轻工业健身器材行业十强企业”；2018年，荣获“中国健身器材行业最具影响力品牌”。同年，舒华与国际中学生体育联合会签订战略合作协议，携手共同推动青少年体育事业发展。
For a long time, Shuhua has been shouldering the mission of Healthy China, and committed to promoting the development of national fitness course and sports industry. From 2013 to 2016, Shuhua was in a strategic partnership with Chinese Olympic Committee, and was fitness equipment and massage equipment supplier for Chinese Olympic Committee. Following the entering into Winter Olympic Sochi China House, Shuhua equipment was designated to be the product in China House again in Rio Olympic games in 2016. From 2015-2018, Shuhua cooperates with CBBA in holding National Bodybuilding & Fitness Finals for consecutive 4 years, so as to promote domestic development of bodybuilding and fitness. In 2017, Shuhua was honored with National Pilot Base of Sport Industry.
未来，舒华将一如既往地秉承“诚信拼搏创新共享”的核心价值观，坚持为用户提供更高品质的产品、更完善的服务、更科学的幸运28网站，推进舒华品牌国际化进程，朝着“成为全球运动行业最具规模的领先者”的伟大愿景努力迈进！
Shuhua will continue to embody the core value of honesty, struggle, creativity and sharing, provide better products, more sophisticated service and more scientific fitness guidance, promote Shuhua brand internationalization, march forward to the great vision of becoming the the leader of the largest scale in global fitness industry.
History
发展历程
舒华体育股份有限公司前身—福建舒华体育用品有限公司正式创建。
Shuhua Sports Co., Ltd was founded, and was predesscor of Shuhua Co.,Ltd
1996
开始致力于VI系统的建设，奠定了舒华品牌战略实施的基础；
被吸收为全国3.15质量咨询理事会全国理事单位，
一次性通过ISO9001：94国际质量体系认证。
创建新舒华工业园，迈开二次创业步伐。
Began to construct VI system and lay the foundation of brand strategy implementation Be the member of National Quality Consultancy of Council Certificated ISO9001:94 Build new SHUHUA Industry Park
2001
获“福建省著名商标”、“绿色消费推荐产品”称号。
同年12月，公司董事长/总裁张维建先生荣获福建省优秀青年企业家称号。
Gain awards of ”Fujian Famous Trademark”, “Green Consumption Recommended product” In September 2012, Chairman/ CEO Zhang Weijian honored the title of” Fujian Excellent Young Entrepreneurs”
2002
通过ISO9001：2000国际质量体系转版认证，获评“福建省名牌产品”，
重新规划市场网络，舒华专卖事业全面正式启动。
Year of Brand Acceleration Certificated ISO9001:2000, Awards of “Fujian Brand Product” Shuhua launched exclusive business
2003
舒华品牌运营全面启动。
聘请“跳水王子”田亮出任形象代言人、独家赞助央视5套《早安中国》栏目和城市健康跑；
电动跑步机获“中国名牌产品”称号。
Shua brand operation was completely launched
Signed Tian Liang as brand endorser, exclusively sponsored CCTV channel 5 Morning China
Motorized treadmill won the honor of “Chinese Brand Product”
2005
震撼成都体博会，“普及风暴”席卷家庭跑步机热潮，评获“中国十大体育用品品牌”，
智能跑步机系列获“国家免检产品”殊荣。
Shocked Chengdu Sporting Show, wave of home treadmill popularity, title of ”China’s Top 10 Brand Sporting Goods”
Smart treadmill series won the title of “National Inspection-free Product”
2006
荣获诚信维权联盟单位A级称号；
并被中国文教体育用品协会评选为第六届理事会副理事长单位。
首推“私家健身房”，代言健身器材，引领体博会。
“舒华”商标经国家工商行政管理总局认定为“中国驰名商标”。
A Level enterprise of consumer-rights protection
Awards of The 6th Vice Chairman Enterprise
Promote “Private GymClub”, endorsed fitness gym equipment and leaded sports show
Shuhua was recognized as “Famous Trademark of China” by SAIC
2007
小体育用品全面上市，大力拓展行业新渠道；
北京体博会强势出击，多功能智能跑步机系列荣获“畅销人气奖”“福建省国际知名品牌”殊荣。
同年获得福建省工商行政管理总局“守合同重信用”企业荣誉称号。
Fitness accessory expanded new industry channel
Attended Beijing Sport Show, Hot Sale of multifunctional treadmill series, Awards of ”Fujian International Well-known Brand ”
Gained “enterprise of abided by contract, placed importance on credit” honor
2008
进行整体营销战略调整，率先在福建各大商超开设了舒华商超新型店； 12月，舒华淘宝商城全新上线，成为同行业中首家实现线上线下同步销售的健身器材品牌。
Opened SHUHUA stores at supermarkets in Fujian province
In December, SHUHUA online store was established, being the first fitness equipment company which sells product online and offline synchronously.
2009
强势出击北京体博会，新一代国标多功能智能跑步机全新亮相，倡导“健康·意在未来”时尚健身理念；舒华被推选为中国文教协会健身器材专业委员会新一届协会副主任；2010年，舒华按摩椅成为亚运“中国之家”选定健身器材；同年5月，舒华荣获“中国体育用品二十强”。
New generation multifunctional motorized treadmill was demonstrated in Beijing Sport Show
Deputy Director of Fitness Equipment Professional Committee
Massage Chair was appointed fitness equipment for “The Home of China”
In May, SHUHUA was honored as ”China’s Top 20 Sports Goods Enterprise”
2010
公司斥巨资签约国际巨星——陈道明先生作为舒华·欧塔库按摩椅产品形象代言人，借助其才华横溢、儒雅健康的形象，展现舒华完善自我、积极进取的品牌精神，并致力打造引领中国新一代健康生活方式的领军品牌。2011年舒华成为首批室外健身器材新国标获证企业之一；同年，“舒华杯”元旦千人健康跑开跑，500万元员工慈善基金同日成立。为推进灾区校园日常健身活动的开展，发展青少年体质健康教育，2011年舒华携手中国红十字基金会，一次性向灾区学校捐赠舒华智能跑步机80台，受到了业界一致好评！
SHUHUA signed International star--- Chen Daoming as brand endorser for massage chair.
In 2011, national standard certificate for outdoor gym equipment
“SHUHUA Cup” for health long distance running, 5 million charity fund for employees was established on January 1st.
Together with China Red Cross Foundation, SHUHUA donated 80 pieces smart treadmill to disaster-striken school
2011
新品阿波罗5号跑步机闪耀登场2012年北京体博会，“舒华阿波罗5号公益健康跑”大型公益活动在北京体博会启动首发式。同年5月，舒华全力支持青少年健康事业，首推“校园健身房”理念，在福建省选取较为优秀的学校为试点范例，以此推动青少年阳光体育发展。2012年5月，舒华成为首批通过国体《室外健身器材GB19272-2011》标准认证的企业之一，并在第30届中国国际体育用品博览会颁奖庆典上荣获卓越伙伴奖。2012年获得“全国用户满意企业”荣誉称号。
New product Appolo5 treadmill catched visitor eyes in Beijing Sport Show
Public welfare activity, Appolo5 healthy running was launched in Beijing
In May, based on the idea of Campus Gym, SHUHUA chose excellent university as pilot base in Fujian province; Certificated GB19272-2011 for outdoor gym equipment; Honored Brilliant Business Partner in 30th China International Sporting Goods Expo 2012
Titled “National Customer Satisfaction Enterprise”
2012
舒华与中国奥委会达成战略合作关系，成为2013--2016中国奥委会供应商。为了能够为中国体育军团提供最顶级的运动装备，舒华携手美国TRUE、德国GYM80等国际顶级健身器材品牌，共同研究开发健身精品。同年，舒华携手北京体育大学建立跑步研究中心，共同研究跑步运动，推动全民健身事业的发展。公司于2013年在福建省建立首个国家级全民健身示范基地以及企业总部，为全民健身事业的发展贡献自己的一份力量；舒华被评选为国家工商管理总局公示的2010-2011年度守合同重信用企业，成为中国质量检验协会团体会员单位。入选中国轻工业联合会发布的“2012年度中国轻工业百强企业”榜单，河南舒华实业有限公司投资投产，进一步扩大生产规模。冠名赞助“谁是球王”中国民间羽毛球争霸赛泉州赛区海选赛，提升品牌知名度。舒华在高速发展的同时不忘回馈社会，2013年4月，在福建省慈善总会第三次会员代表暨表彰大会上，舒华公司董事长/总裁张维建先生荣获“慈善贡献奖”殊荣。
公司目前已在北京成立北方运营中心，并计划2014年在美国设立电跑研发中心，充分利用高端人才和技术促进公司快速发展。未来五年，公司将继续在华北、西北、西南建设四个生产基地，加大市场占有率。凭借雄厚的企业综合竞争力，舒华将迈向中国健康产业新高度，为全民健身和中国体育事业的发展做出更大贡献！
Cooperation with Chinese Olympic Committee, SHUHUA became COC official supplier during 2013-2016. To offer China athletes first-class equipment, SHUHUA searched and developed best fitness facilities with leading brand True and Gym80. Additionally, SHUHUA established Running Search Center with Beijing Sport University.
SHUHUA set up first model base of national fitness in Fujian province.
Honored “Enterprise of abided by contract, placed importance on credit” by SAIC during 2010-2011, and member of China Quality Inspection Association.
SHUHUA was listed in “China top 100 Light Industry Enterprise”, and Henan Shuhua Industrial Co.,Ltd expaned production scale.
Sponsored “Who is King of Badminton” competition in Quanzhou divisions and promoted brand name.
SHUHUA Chairman/CEO Zhang Weijian won the” Charity Contribution” award in April at 3th Fujian Charity Federation
Currently, SHUHUA had established northern operation center in Beijing, planning to set up motorized treadmill center in USA at 2014. In the next 5 years, 4 production bases would be established in Huabei, Xibei and Xi’nan for enlarging market share. Depending on strong enterprise competitiveness, SHUHUA looks forward to the future and makes great contribution to the development of national fitness and China sport industry.
2013
2014年舒华健身器材入驻索契冬奥会“中国之家”，成为运动员日常训练的专用产品，由此拉开舒华奥运营销的序幕。
SHUHUA gym equipment entered t “The Home of China” in Sochi Winter Olympic Games, being the daily training specialized products for athletes, opening the Olympic marketing ceremony.
2014
2015年舒华与中国健美协会共同签署战略合作协议，这标志着中国健美协会将在未来携手舒华共同推动健身健美运动在国内的发展。
Signed strategic cooperation agreement with China Body-building Association, it symbolized SHUHUA and CBBA would together promote the domestic development of fitness and body-building activities.
2015
舒华成立20周年，在新三板挂牌 入驻里约奥运会“中国之家” 20th anniversary of establishment of Shuhua Co., Ltd
2016
2017年，舒华健身器材入驻厦门金砖国家领导人会晤，并成为厦门金砖会晤指定健身器械。X6豪华智能家用跑步机荣获中国好设计金奖。 2017, Shuhua fitenss equipment presented itself in Xiamen as the designated fitness equipmentof Xiamen BRICS summit. X6 luxurious home use treadmill won gold award of China Good Design.
2017
2017至2018年，舒华连续两年以第一名入围年度“中国轻工业健身器材行业十强企业”；2018年，舒华入驻平昌冬奥会“中国之家”，同年荣获“中国健身器材行业最具影响力品牌”。 From 2017 to 2018, Shuhua was named the "Top 10 Enterprise of Body Building Equipment Industry in China Light Industries " for the second consecutive year. In 2018, Shuhua was equipped in the "China House" in the Pyeongchang Winter Olympic Games,and was named "the most influential Brand in China Fitness equipment Industry".
2018
Brand Culture
品牌文化
品牌中文“舒华”寓意“舒展活力，强健中华”，表达了为中华健儿提供卓越健身器材的强烈愿望以及“有健康，更快乐”的品牌理念。商标标志以“华”字首写字母的合理变形为主要形象和特征，整体大方而不失严谨，传达舒华人文、科技化的设计理念。字母棱色、曲线方与圆的巧妙运用，显现一个飞奔的运动“人”形象，象征舒华在品牌发展道路上不断飞跃与前进。
SHUHUA means showing vitality and strengthening Chinese, which express the desire of offering brilliant fitness equipment and idea of health and happiness. First letter of HUA changed reasonably as product logo, delivering the design of humanities and technicalization. The color of letter, ingenious combinations of square and round curves, appears the image of dashing runner, symbolizing the constant development of SHUHUA brand
公司以“让运动更简单”作为企业发展使命，致力于“让简单运动融入每个人的生活”
Easy Way of Fitness is SHUHUA’s mission, devoting to melting easy way of fitness into everyone’s life
在企业管理方面，公司重视企业的科学管理，“内强素质、外塑形象”，着重在企业发展、管理方面力求创新、提高、精心运作。科学的管理体系，塑造了优秀的管理团队，公司聘请了一批富有朝气和专业技术水平的资深工程师、管理师、本科生、专科生作为公司管理阶层，储备了充足的后备管理队伍，以组织推动管理提升、5S现场管理、目标管理。
SHUHUA pays attention to scientific company management, improving the inside and outside of company image, especially in company development and innovative, efficient management. Enterprised and experienced engineers, managers and undergraduates, as management, joined SHUHUA. Those teams enhance management improvement, 5S spot management and goal management.
企业以人为本，舒华一贯坚持企业的人性化管理，致力于员工福利待遇的改善提高，重视对员工各项技能的培训，在企业内部营造浓厚的学习氛围，增强了企业的凝聚力。同时专业的设计、开发、生产、检测、销售、服务、管理人才遍及每个工作岗位。且提供员工出国考察、学习、交流的机会，使之开扩视野，自身得以不断提升。
In addition to people oriented, humanized management, SHUHUA constantly improves the benefits of employees and place importance on employees’ skills training, creating learning environment and strengthening enterprise cohesiveness. Different talents qualified design, R&D, production, inspection, sales, service and management positions. What’s more, employees have opportunity to survey, study and exchange abroad, broadening mind and enriching themselves.
庞大的销售网络以及健全的售前、售中、售后服务系统;
完善的供货网络，保证产品安全、快捷的到达客户现场;
专业的市场营销团队与各地市场严密接轨，使整个营销流程顺畅运行;
高素质的销售队伍随时为您提供专业、优质的服务。
Nationwide sales networks and comprehensive service system before sale, selling and after-sales
Complete supply networks make product reach customers safely and quickly
Professional marketing team coordinates with local market frequently, ensuring the smooth market process.
High qualified sales team provides clients with professional and best service.
售后服务网络遍布全国，使产品的维护等安全有可靠的保障;专门的售后服务中心及全国免费服务电话接受来自全国各地信息，并提供优质服务。
Nationally service networks guarantee the product maintenance service timely.
Specialized after-sales service center and national free tolls offer best service.
积极响应《全民健身工程计划》，以“传播健康，造福人类”为社会使命。
SHUHUA positively responds to National Fitness Project Plan, spreading idea of health and wellbeing of human beings.
品牌：年轻、进取、富有激情的专业健身品牌；
Brand: new, enterprised, passionate professional fitness brand
研发：拥有强大的科研队伍及技术、设计创新能力，通过人体工程学、生物力学等原理引领潮流时尚的设计能力；
R&D
SHUHUA has powerful R&D teams with ability of technology and design innovation, leading design style by Human engineering and Biomechanics.
BASES LAYOUT
基地布局
晋江工业园区
位于福建晋江，主要生产有氧类健身器材，2001年投入使用。
上海运营中心
位于上海虹桥核心商务区，为舒华未来前沿技术研究、品牌运作和市场营销团队所在地，预计2019年投入使用。
泉州台商工业园区
位于福建泉州台商投资区，主要设有体育用品展示架、力量器械生产线及舒华产品展厅、国家一级全民健身示范点体育公园等综合配套设施，一期于2011年投入使用，二期预计于2019年投入使用。
河南商丘工业园区
位于河南商丘，主要生产户外健身器材，2013年投入使用。
R&D STRENGTH
研发实力
舒华秉承亚洲人体工学设计理念，
专注于研发更适合中国人使用需求的健身器材。
目前舒华拥有专利技术110多项，
现有的核心技术主要有动态蜂窝减震科技、
螺旋减震科技、智能健身房管理技术等。
MARKETING SYSTEM
营销体系
面对蓬勃发展的运动健康市场，舒华营销体系秉承全渠道、深覆盖、专业化的指导思想，
以5大营销业务模式来充分贴合和满足各细分市场用户的特性和需求
舒华在全国范围内建立起了完善、规范、专业的渠道体系。超200家专业经销商，
近1000家销售和服务网点，为用户提供高效、专业、个性化的体验与服务。
SERVICE PLATFORM
服务平台
近1000家销售和服务网点、高效便捷的配送体系，确保服务的效率和及时性。
一站式的配送上门、安装调试和使用指导服务。
定期的上门保养和主动巡检机制，确保设备使用都安全和高性能。
COOPERATION
专业合作
中国奥委会
2013至2016年，舒华与中国奥委会达成战略合作关系，
并成为中国奥委会健身器材供应商。
中国健美协会
2015年，舒华与中国健美协会签订合作协议，成为中国健美协会合作伙伴。
IHRSA国际健康，网球及体育俱乐部协会
2015年，舒华成为国际健康，网球及体育俱乐部协会IHRSA组织的高级会员单位。
运动&健身行业协会
2016年，舒华成为运动&健身行业协会SFIA会员单位。
专业院校
2013年至今，舒华与北京体育大学/成都体育学院/上海体育学院达成研究合作。
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