Easy way of Fitness

让运动更简单

Company Profile

企业概况

舒华体育,专业、科学的运动健康北京28App提供商,创新发展20余年,已成为中国健身器材行业龙头企业。公司秉承“产品智能化,运动娱乐化、科学化”的发展思路,是行业内产业链、营销体系和服务体系最为完整的企业之一,产品涵盖家庭健身、商用健身、全民健身、体能训练、老年健身、校园体育等北京28App的产品和培训服务、商业空间道具等领域,满足全场景、全人群运动所需,让简单运动融入每个人的生活。

SHUHUA sports, a professional and scientific sports health solution provider。Innovation and development for more than 20 years, has become China's fitness equipment industry leading enterprises. Our company adheres to the development idea of "intelligent products, sports and entertainment, scientific management". In the whole industry, is the industry chain, marketing system and service system one of the most complete enterprises. Our products cover family fitness, commercial fitness, national fitness, physical training, fitness for the elderly, campus fitness and other solutions. And involved in training services, commercial space props and other areas. Meet the needs of all scenes, all the crowd sports, let the simple sports into everyone's life.

1996年,舒华创立于中国体育城市——晋江,迄今已在福建晋江、泉州台商投资区(一、二两期)以及河南商丘共投建四大生产基地,并设立晋江、上海两大运营中心,总规模达45万平方米。在全国范围内拥有近1000家销售和服务网点,拥有国内行业领先的营销体系。同时,舒华逐步推行品牌国际化战略,全球业务涉及欧美、中东、东南亚等60多个国家和地区。

In 1996, Shuhua founded jinjiang, a sports city in China.So far, we has invested and built four production bases in jinjiang, Quanzhou Taiwanese Investment Zone and shangqiu of henan province, and set up jinjiang, Shanghai two major operation center, the total size of 450,000 square meters. Has nearly 1000 sales and service outlets nationwide and has a leading marketing system in the domestic industry. At the same time, Shuhua gradually implements the brand internationalization strategy, and its global business involves more than 60 countries and regions including Europe, America, the Middle East and southeast Asia.

多年来,舒华与上海体育学院、北京体育大学、成都体育学院、中国体育科学学会运动医学分会CASM、美国运动医学学会ACSM等机构及多位著名专家合作,共同致力于运动科学研究,拥有专利技术130余项。2016年,舒华推出运动健康服务,为用户提供运动能力评估、科学运动指导等服务,同时联合CASM引进ACSM中文CPT培训与认证项目,推广国际先进运动健康理念与方法。

Over the years, Shuhua has cooperated with Shanghai Sports Institute, Beijing Sport University, Chengdu Sports Institute, CASM Sports Medicine Branch CASM, American Sports Medicine Association ACSM and many other famous experts to jointly commit to sports science research and own more than 130 technologies patents. In 2016, Shuhua launched a sports health service to provide users with sports ability assessment, scientific sports guidance and other services. At the same time, Shuhua and CASM introduced ACSM Chinese CPT Training and certification program to promote international advanced sports health concepts and methods.

一直以来,舒华致力于推动全民健身事业的发展和体育强国梦的实现。2013至2016年,舒华与中国奥委会达成战略合作关系,并成为中国奥委会健身器材、按摩器材供应商;2014至2018年,舒华健身器材连续与三届奥运会结缘,先后入驻索契冬奥会、里约奥运会以及平昌冬奥会 “中国之家”;2015至2018年,舒华携手中国健美协会连续四届成功举办全国健美健身冠军总决赛,共同推动健身健美运动在国内的发展;2017年,舒华获评“国家体育产业示范单位”,同年成为金砖国家领导人厦门会晤指定健身器械;2017至2018年,在轻工业联合会、中国文教体育用品协会关于“中国轻工业健身器材行业十强企业”年度评价中,舒华连续两年获得总排名第一;2018年,荣获“中国健身器材行业最具影响力品牌”。同年,与国际中学生体育联合会签订战略合作协议,携手共同推动青少年体育事业发展;2019年,与国家体育总局冬季运动管理中心合作,成为国际雪联中国北京滑轮世界杯顶级合作伙伴,入驻国家体育总局冬运中心“秦皇岛”及“首钢园”训练基地体能馆并成为体能大比武活动赞助商。

Shuhua has been committed to promoting the development of the national fitness cause and the realization of the dream of becoming a sport strong country. From 2013 to 2016, Shuhua reached a strategic cooperative relationship with the Chinese Olympic committee and became a supplier of fitness equipment and massage equipment for the Chinese Olympic committee. From 2014 to 2018, Shuhua’s fitness equipment has been associated with the three Olympic Games, successively entering the "home of China" of the Olympic games in Rio and winter Olympics in Sochi and Pyeongchang. From 2015 to 2018, Shuhua and China bodybuilding association successfully held the national bodybuilding and fitness championship finals for four consecutive times, jointly promoting the development of bodybuilding in China. In 2017, Shuhua was awarded the title of "model unit of the national sports industry". In the same year, Shuhua was designated as fitness equipment for the Brics summit in Xiamen. In the annual evaluation of "top 10 enterprises in China's light industry fitness equipment industry" by light industry federation and China cultural, educational and sports products association from 2017 to 2018, Shuhua ranked first in total for two consecutive years. In 2018, it was awarded "the most influential brand in China's fitness equipment industry". In the same year, Shuhua signed a strategic cooperation agreement with the international middle school sports federation to jointly promote the development of youth sports. In 2019, we cooperated with the winter sports management center of General Administration of Sport of China to become the top partner of the international snow federation Beijing pulley World Cup. At the same time, our equipment were successfully settled placed in the winter sports center of General Administration of Sport of China "QinHuangDao" and "ShouGang park" training base and became the sponsor of the physical fitness competition.

未来,舒华将一如既往地秉承“诚信拼搏创新共享”的核心价值观,积极响应国家“加快体育强国建设,促进全民健身发展”的号召,坚持为用户提供更高品质的产品、更完善的服务、更科学的北京28计划,同时推进品牌国际化进程,朝着“成为全球运动行业最具规模的领先者”的伟大愿景努力迈进!

In the future, Shuhua will continue to adhere to the core values of “integrity, hard work, innovation, and sharing” and actively respond to the call of the country to “speed up the construction of sports and promote the development of fitness for all”, and insist on providing users with higher quality products, perfect service and more scientific fitness guidance. Meanwhile we will promote Shuhua brand to the international market, and strive to become a great vision of “becoming the largest leader in the global sports industry”!

History

发展历程

Brand Culture

品牌文化

BASES LAYOUT

基地布局

总部大楼

上海运营中心

泉州台商工业园区

河南商丘工业园区

R&D STRENGTH

研发实力

持续推进技术创新:亚洲人体工学研发设计、拥有专利技术130余项

整合全球专家资源:与上海体育学院、北京体育大学、成都体育学院、中国体育科学学会运动医学分会CASM、美国运动医学会ACSM等机构及多位专家、健美冠军展开合作

夯实业界专业实力:福建省省级企业技术中心;主导、参与20多项国家、行业及团体标准的制定和修订

MARKETING SYSTEM

营销体系

线下渠道业务
公共政采业务
互联网业务
国际贸易业务
直营商用业务
培训服务
展示架业务

SERVICE PLATFORM

服务平台

COOPERATION

专业合作

中国奥委会

2013-2016年,舒华成为中国奥委会健身器材供应商

中国健美协会

2015-2018年,舒华成为中国健美协会战略合作伙伴

国际中学生体育联合会(ISF

2019-2021年,舒华成为国际中学生体育联合会赞助商

国家体育总局冬季运动管理中心

2019年,舒华成为国家体育总局冬运中心“秦皇岛”及“首钢园”体能大比武活动赞助商;

中国体育科学学会运动医学分会

2019-2023年,舒华成为中国体育科学学会运动医学分会企业战略合作伙伴

Responsibility

社会责任

Awards/Certificates

社会认可

年份奖项/证书颁发单位适用范围
2014-2015AAA信用等级证书(中诚信)福建中诚信信用评级咨询有限公司诚信企业查看
2012-2015用户满意企业中国质量协会/全国用户委员会诚信企业查看
2014GB19272-2011新国标修订证明全国体育用品标准化技术委员会标准定制查看
2014联合会会员证书中国体育用品联合会会员单位查看
2014中国教育装备行业协会会员证书中国教育装备行业协会会员单位查看
2012体育用品标准制修订贡献奖全国体育用品标准化技术委员会标准定制查看